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The Sustainability Story


The Sustainability Story presented by CFA Institute is an audio interview series of conversations with thought leaders in the world of ESG integration and sustainability. The topics include anything and everything about where finance intersects with environment, governance, sustainability, social, climate change, biodiversity, human capital management, sustainable investing, impact investing, regulations, standards, and more.  

Feb 21, 2025

Join Paul Moody, Managing Director at CFA Institute, as he sits down with Dr. Ma Jun, President of the Institute of Finance and Sustainability (IFS) and founder of CASI (Climate Action and Sustainability Initiative), for a thought-provoking discussion on the future of sustainable finance.

In this engaging episode, Dr. Ma Jun shares his journey from shaping global sustainable finance policies to launching CASI, a groundbreaking initiative aiming to educate 100,000 professionals in Emerging Markets and Developing Economies (EMDEs) by 2030. The conversation explores the challenges and opportunities in scaling sustainable investment, the role of policy incentives, and how innovative financial frameworks can drive meaningful change.